Roger is a marketing director with experience in managing consumer brands, leading innovation projects and teams, and developing new ways of connecting and engaging with consumers through marketing campaigns.
He has spent more than fifteen years launching and managing global brands in the QSR industry and in FMCG multinationals such as Subway, Burger King, Ferrero Group, Mapa Spontex, and Flamagas. As an entrepreneur, he founded and managed the digital and branding agency Episodius.
In June 2016 he will publish the book Reinventing the Egg - To Win the Game is to Change It. A book about creating new growth in business through innovation. It is not about incremental ideas or doing something slightly better. This book is about reinventing things, about reinventing the egg.
In 2011, he published the book Crea Tu Proyecto Tube (Lid Editorial), which established the foundations of YouTube and online video as a strategic marketing tool for brands.
His writing and work on marketing have appeared in The Food and Drink Innovation Network, Marketing Week, International Digital Content Forum, Quick Service Restaurant Media, Campaign, The Grocer, La Vanguardia, El Economista, Emprendedores, La Información, Telecinco, TVE, and Antena 3.
Cusa holds an international MBA from IE Business School with a Fellow Award in marketing, a master’s degree in marketing with distinction and first-class honors from the University of California at Berkeley, and an executive diploma in strategic marketing and technology from Stanford University.
Seth Godin, David Aaker, Martin Lindstrom, Sir Martin Sorrell, Jack Trout, Malcom Gladwell, Geoffrey Moore, Paco Underhill, Philip Kotler, Toni Segarra, ... are my Marketing references.
All of them have been key people in the world of Marketing with which I had the opportunity to share opinions and insights.