New technologies are changing consumer behavior. Now consumers are more connected, more autonomous and more efficient when making purchasing decisions. Now, these new consumers can be kept inside your company or be left behind.
As a speaker, my goal is to identify and show you the opportunities of these new technologies, define the new types of consumers which are shaping your industry, and innovate to create new categories or sub-categories that disrupt industries.
Here is a list with some of the previous Speaking Engagements:
10/2012 - AFYDAD (Spanish Sports Industry Association) - Fitness 3.0: How To Attract New Customers With YouTube
11/2011 - FICOD (Digital Content International Conference) - Branded Entertainment and Content as a Marketing Tool
11/2011 - STANPA (Spanish Cosmetic & Perfumery Association) - Opportunities of Online Video and Social Media
11/2011 - CESINE University - Online Video as a Marketing Tool
04/2010 - MipTV - The Opportunity of Branded Content
10/2010 - IE Business School - Bye Bye Marketing, Hello Like & Share Marketing!
05/2010 - IE Business School - Create Your Brand Online
Roger shares his views on hot topics in Marketing, Branding and Innovation.
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Marketing columnist at Lainformacion.com newspaper.
Marketing with capital M